WHAT IF THE PANDEMIC CAN ACTUALLY LEAD TO INCREASED BUSINESS SUSTAINABILITY?
Oct 26th 2020
Before March 2020, claiming that in a few days we would be confined in our homes, on a global scale, would be considered alarmistic, to say the least. The idea of living under a State of Emergency which, among other restraints, would shut down the economy and force us to wear masks on our daily routines, would be seen as a nearly insane act from an Orwell fanatic.
Still, it all came true in a glance and many assumptions we had as a civilization have changed overnight. In this context, when we talk about change, we mean mostly three guiding axes of life in society: work, business community and environment.
In recent months, we have seen a metamorphosis in the logic of work and business. The pandemic, through remote work (in many cases mandatory), has built a more efficient and collaborative network within many organizations. Full-room presentations have been replaced by webinars; meetings gave way to calls by Zoom, and document sharing became much more prominent through digital platforms.
We were able to observe some dose of drama and agony that, over time, have been converted into hope and innovation. Although, unfortunately, this is not the reality for many sectors and industries, there are others where the upturn was clear.
For instance in Portugal, where 99% of the Portuguese business community is comprised of small and micro companies, we realize that, due to the sales restrictions in physical spaces, small entrepreneurs were forced to adopt digital channels as the ultimate chance to evolve their businesses.
Furthermore, this is not a localized event but a global one. The data made available by relevant media and organizations show an exponential change in buying habits – as the mindset for e-buying increases, so do effective online sales.
If we may say so, the initial impacts of the confinement were, in fact, dark times for a huge number of companies. However, as the conditions arising from the pandemic proved to be abiding, they also showed a light at the end of the tunnel for various businesses. A hope driven by an exponential growth of e-commerce channels, along with a significant progress in digital literacy across all society layers.
Also noteworthy, is the unique opportunity that this generation has to carry out such an imperative digitalization taking on the respect for future generations and the environment as a standard.
Companies like Cleverti, whose everyday focus lies on rendering digital transformation to client's business, gain an increased responsibility to lead this “efficient and sustainable digitization movement”. And that’s what we’re already doing.
Ana Raposo HR Manager
Mário Martins / Marketing Assistant