When we talk about good marketing practices, we keep in mind that they change at a vertiginous speed. Sometimes, even at the moment of planning, everything stops making sense, either because the new trends contradict it or because the digital algorithms have changed.
Besides that, if we think of the amount of content that reaches our audience, we have to agree that users are full of information. Users have less and less time and willingness to filter out what interests them.
We totally relate to that! So, we decided to disseminate good stuff only – that is to say material which is useful and can impact on those who come across it.
That’s the case of the articles that we publish on Cleverti’s blog, where we offer content in two major strands. On the one hand, we have articles mainly aimed at “geeks” eager for good technical content and, on the other hand, business-related content relevant for anyone (geek or not) who seeks to realize how they can benefit from nearshore outsourcing.
In all we do, the idea is to contribute to a sharing of good knowledge and content about software development. We believe that sharing useful intel is also beneficial for those who share it.
From early-stage developers to talented candidates, from business partners to clients, all eyes are on us. Sharing useful content allows them to look at Cleverti as a company which, besides a commercial ambition, has a genuine interest in technology and software development evolution.
We have no doubt that developing our own fresh and useful content allows us to make link building and gain our space in some related topics, but above all, it helps to build our reputation.
There are many ways to create useful material, and we’re so focused on that, that we have recently created a Talks program on Artificial Intelligence (AI) and Machine Learning. These are really hot topics of the day and it would be a total waste not to embrace this project, especially since we have great expertise in-house. The talks cover a diverse set of topics, such as Cluster Analysis, Neural Networks, and Genetic Algorithms, among others. The focus is practical, and during each talk, we make available the material in the form of Python notebooks.
After all of this, there is a question that emerges: “We’ve created our own content, but what are we going to do with all of this?”. This is not a complex answer, we just need to follow our initial intent, which is to focus on practical utility. Using our social media pages, we’ll adapt the formats to each and every one of them. The full version of the Machine Learning talks will be posted, on YouTube, whereas we will share a small teaser on both Facebook and LinkedIn, to spark people’s interest. Twitter and Instagram will have the function to announce the events and/or the articles.
Digital platforms have different purposes, and users display different behaviors towards them. Therefore, the format of sharing must be adapted, taking the timings into account as well. It is essential to have a concise strategy but, most importantly, the main goal is to try to give the followers valuable content that, in the same way, improve their experience.
Written by Mário Martins / Marketing Assistant at Cleverti